The key to competitive advantage is therefore to create a business model that provides products/services at a price that creates value for both the business and its customers. To do that the business needs a similar value alliance with its team members for the dimensions of value they seek. It is a business model that other businesses in the industry (or outside the industry) do not or cannot replicate.
75A Brewer Street
Perth, Western Australia 6000
or
PO Box 8258,
Perth Business Centre,
Western Australia 6849
Tel: +61 (0)8 6242 0770
Fax: +61 (0)8 6242 0780